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Patency

Know where the procedures are.

Patency shows medical device sales teams which physicians and sites perform the procedures they sell into, and where every number comes from.

Illustrative example
Code setMechanical thrombectomy
SiteOperatorsServices (CY2024)Trend
Example Regional Medical Center6
Source
Example dataset
Period
CY2024
Basis
Observed

Reported directly by the source.

Rising
Lakeside Example Hospital4141Rising
Example Heart & Vascular Institute5129Flat
Valley Example Surgical Center247Rising

Your quota is cases. Your tools give you names.

Device reps are measured on procedures, but most targeting still starts from a list of physicians and a hunch.

The list goes stale.

Physicians move, sites change hands, and affiliations shift. Nobody tells the rep until the call goes sideways.

The numbers can’t be checked.

A volume shows up with no source, no year, and no way to tell whether it was reported or modeled.

The tools were built for analysts.

Reps get an export and a login they never use. The insight never reaches the parking lot.

From procedure to plan.

  1. Pick the procedures you sell into.

    Build a code set once for your therapy, or start from ours.

  2. See who performs them, and where.

    Physicians and sites ranked by the work they do, with every number explained.

  3. Walk in prepared.

    Open the brief, plan the route, make the call.

Illustrative example

Dr. A. Example

Interventional cardiology

Why target
Rising volume in your code set, two years running.
What changed
Began operating at a second site last quarter.
Where
Example Regional Medical Center; Lakeside Example Hospital.
Works with
Example Cardiology Group (referring).
Flags
None.

Every number shows its work.

Click any figure in Patency and see the source, the period, and what kind of number it is. Reported numbers look different from estimates, so nobody mistakes a model for a fact. Values a source doesn’t publish say so. They never show up as zero.

Illustrative example

Example Heart & Vascular Institute · Mechanical thrombectomy

Services (CY2024)
Source
Example dataset
Period
CY2024
Basis
Observed

Reported directly by the source.

  • Observed
  • Derived
  • Modeled
  • Synthetic

Other tools ask you to trust them. Patency lets you check.

How we see the day

6:40 a.m., hospital parking garage.

You have twenty minutes before the first case. Patency already flagged two interventionalists who started operating at your top site last quarter.

You open the first brief. Why target: rising volume in the procedures you sell into. Where they practice: two sites, one new. Who they work with: the referring group you already know.

You add both to this week’s route, text your manager the score breakdown, and walk in knowing exactly why you’re there.

That’s the job Patency is built for.

Built for the rep. Trusted by the people who run the team.

Reps.

Know who to see this week and why, from your phone, before the case.

Sales leaders.

Coach to targets you can defend, with scores that break into their parts.

Sales ops and analytics.

Every number carries its source and basis, so the work stands up to scrutiny.

Marketing and market access.

See where procedures concentrate and how coverage shifts by region.

Ask anything. Check everything.

Ask Patency a question in plain English. The answer cites the physicians, sites and data behind it, and every number comes straight from the data. The model never makes one up.

Illustrative example

Who are the top new operators in my territory this quarter?

The top new operator is Dr. A. Example, who began operating at Example Regional Medical Center last quarter. That site reported 182 servicesobserved in your code set.

Numbers come from the data, not the model.

“I carried a bag for fifteen years. Patency is the tool I wanted in it.”
Brandon Showalter, Founder
Read the story

FAQ

Where does the data come from?

Patency starts from public federal healthcare data, including Medicare utilization and the national provider registry. Licensed sources will be added under agreements that allow their use in the product, and each will be labeled.

How is this different from what my team uses now?

Two ways. Patency starts from the procedures you sell into, not from a list of names. And every number shows its source, its date, and whether it was reported or estimated.

Is there patient data in Patency?

No. Patency works with provider- and site-level data. It does not collect or display patient-identifiable information.

Does it only work for vascular devices?

No. You define the procedures that matter to your therapy, from cardiology and structural heart to orthopedics, spine and beyond.

Does it replace our CRM?

No. Patency feeds your CRM rather than competing with it. Your pipeline stays where it is.

When can my team use it?

Patency is in active development, and we’re working with a small group of early teams. Email the founder to talk about joining them.

Help shape what we build.

We’re building with a small group of early sales teams. If you lead one, we’d like to hear from you.

Request early access